Aubin & Alex

Posted on August 24, 2010


Aubin & Wills Alex JamesAubin & Wills is often overshadowed by its elder brother, the popular and oh-so-trendy Jack Wills. This brand, in my opinion, is very much underrated. A grown-up, sophisticated and extremely well made alternative to its partner brand.  After only a year of it’s launch they were asked to open two concessions in Selfridges to mark their designer status. Now they have opened a multi-story shop in London’s Shoreditch, with a cinema (showing current movies and art films), a cafe and art gallery included! The brand is not cheap, but you definitely get what you pay for. Fronting the campaign for August is Alex James (Blur). Being a country bumpkin and ex model he is a brilliant choice and has even tried his hand at designing a blazer for them, named after his son . The new Autumnal Mens, Women’s and Homeware collections are online now.

Posted in: Fashion