The Perfect Fit

Posted on September 12, 2010


Lykke Li LevisEver suffered jeans that fit around the legs but not the hips? Or that fit around the bum but gape at the bottom of your back? Want a perfect fit? Look no further…
Levi’s have come up with a new way to find the perfect pair of jeans by breaking down womens shapes into three simple categories. Claiming to be based on shape and not size, 80% of women will fit into one of these groups; Demi Curve, Slight Curve and Bold Curve. Miss Nine, Pixie Geldof and Lykke Li give you an idea of which shape you might be by fronting the campaign in the fit that suits them. Visit a Levi’s store near you to be measured for a category or watch this video to get a rough idea. In the words of Lykke Li (above), who looks scarily like Lady Gaga,   ‘I believe life’s too short for compromises and bad fitting jeans’.

Posted in: Fashion