Posted on February 2, 2011


french connection ss11French Connection‘s ‘This Is The Woman‘ campaign has finally taken a comedic turn. In recent months the campaign has been a bit too serious for its own good. The exterior of the Oxford Street store was covered in videos and images of stern-faced models and phrases such as ‘This Is The Woman Knowing That We Are Looking’. It all got a bit annoying and over the top! But now, the SS11 campaign, has had a funny turn. Still running along the same theme of ‘This Is…’, each of the 20 second adverts are both engaging and endearing. Definitely a step forward for the brand.

A few teaser pieces are available online from the SS11 collection. Watch the adverts here.

Posted in: Fashion