Bleach London

Posted on June 12, 2011


bleach london

When BLEACH were invited to open a mini salon in Topshop London, they obviously jumped at the chance. That chance gave creative director Alex Brownsell the opportunity to colour some of the most famous barnetts in the business from Taylor Momsen to Alice Dellal. The 23 year old admits that one of the teams long terms goals was to open a concession within the Topshop London store and now that’s checked off of the list she wants to take her colourful creations to New York and LA. And why not? BLEACH has proved so popular here that appointments are like gold dust. Have you made the connection to the Topshop Summer look-book yet? Yep, the models were donning some serious BLEACH handy work (Alex’s own). Take a look at some of their most recent work. When you are next in London and fancy a compulsory browse in TopshopBE WARNED – there’s a lot of rainbow going on atop the Sales Assistant’s heads! RAD.
All photographs from

Posted in: Fashion